Consumer behaviour in Indian perspective: text and cases. /
Nair, Suju R.
Consumer behaviour in Indian perspective: text and cases. / Suju R. Nair - New Delhi: Himalaya Publishing House, 2010. - xii, 632 p.: ill.; 28cm.
Contents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour.
9788184888997
HF5415.33.I4.N11
Consumer behaviour in Indian perspective: text and cases. / Suju R. Nair - New Delhi: Himalaya Publishing House, 2010. - xii, 632 p.: ill.; 28cm.
Contents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour.
9788184888997
HF5415.33.I4.N11