Consumer behaviour in Indian perspective: text and cases. / (Record no. 2547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00935nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121119t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184888997 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.33.I4.N11 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nair, Suju R. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour in Indian perspective: text and cases. / |
| Statement of responsibility, etc. | Suju R. Nair |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Himalaya Publishing House, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 632 p.: |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 19/11/2012 | HF5415.33.14.N11 | 6427/12 | 19/11/2012 | 1 | 19/11/2012 | Books |