Consumer behaviour in Indian perspective: text and cases. / Suju R. Nair
Material type:
TextPublication details: New Delhi: Himalaya Publishing House, 2010.Description: xii, 632 p.: ill.; 28cmISBN: - 9788184888997
- HF5415.33.I4.N11
Contents:
Contents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.33.14.N11 (Browse shelf(Opens below)) | 1 | Available | 6427/12 |
Contents: An Introduction to consumer behaviour -- Consumer modelling -- Consumer perception -- Consumer learning -- Personality and lifestyle influences -- Attitude and behaviour -- Motivation -- Dermographics, social class and culture -- Reference group influences -- Consumer decision making -- Defusion of innovations and opinion leadership -- Consumer satisfaction -- Relationship marketing -- Consumerism -- Market segmentation -- Organizational buying behaviour -- Online consumer behaviour.
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