International marketing strategy: course guide. /
International marketing strategy: course guide. / B891 International Marketing Strategy Kristiaan Helsen, Jan Charbonneau - Ho Man Tin: OUHK, 2002. - 800 p. : ill. ;
Includes bibliographical references and indexes.
Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --
94034025
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416.H48
658.8/48