International marketing strategy: course guide. / (Record no. 7580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01372pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1125924 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210512131601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940818s1995 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94034025 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.H48 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Helsen, Kristiaan |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Subordinate unit | OUHK School of Business and Administration |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy: course guide. / |
| Statement of responsibility, etc. | Kristiaan Helsen, Jan Charbonneau |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | B891 International Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ho Man Tin: |
| Name of publisher, distributor, etc. | OUHK, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 800 p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Charbonneau, Jan |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | 30/10/2020 | HF1416.H48 | K/974/974/19 | 12/05/2021 | 12/05/2021 | Books |