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International marketing strategy: course guide. / Kristiaan Helsen, Jan Charbonneau

By: Contributor(s): Material type: TextPublication details: Ho Man Tin: OUHK, 2002.Description: 800 p. : illOther title:
  • B891 International Marketing Strategy
Subject(s): DDC classification:
  • 658.8/48 20
LOC classification:
  • HF1416.H48
Contents:
Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF1416.H48 (Browse shelf(Opens below)) Available K/974/974/19

Includes bibliographical references and indexes.

Contents: The global cultural, political and economic environment -- Global marketing intelligence -- Global segmentation and positioning strategy -- Global competitive analysis -- Global product policies -- Gloal pricing -- Global channel management -- Global communications strategies -- International marketing planning, implementation and control --

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