Corporate identity design. /
Napoles, Veronica,
Corporate identity design. / Veronica Napoles. - New York : Van Nostrand Reinhold, 1988. - 144 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 139-141.
Contents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name?
9780471289470 $29.95
87006190
Corporate image.
Industrial design coordination.
Trademarks.
Logos (Symbols)
HD59.2.N36
659.2/85
Corporate identity design. / Veronica Napoles. - New York : Van Nostrand Reinhold, 1988. - 144 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 139-141.
Contents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name?
9780471289470 $29.95
87006190
Corporate image.
Industrial design coordination.
Trademarks.
Logos (Symbols)
HD59.2.N36
659.2/85