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Corporate identity design. / Veronica Napoles.

By: Material type: TextPublication details: New York : Van Nostrand Reinhold, 1988.Description: 144 p. : ill. ; 24 cmISBN:
  • 9780471289470
Subject(s): DDC classification:
  • 659.2/85 19
LOC classification:
  • HD59.2.N36
Contents:
Contents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name?
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HD59.2.N36 (Browse shelf(Opens below)) Available K/1250/1250/19

Includes index.

Bibliography: p. 139-141.

Contents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name?

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