The media of mass communication. /
Wimmer, Roger D.
The media of mass communication. / John Vivian - 10th ed. - Boston: Allyn & Bacon, 2011. - xxiv, 480 p .: ill. ;
Includes index.
Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
9780205693054
2010001491
P90.V53
302.23
The media of mass communication. / John Vivian - 10th ed. - Boston: Allyn & Bacon, 2011. - xxiv, 480 p .: ill. ;
Includes index.
Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
9780205693054
2010001491
P90.V53
302.23