The media of mass communication. / John Vivian
Material type:
TextPublication details: Boston: Allyn & Bacon, 2011.Edition: 10th edDescription: xxiv, 480 p .: illISBN: - 9780205693054
- dc22 302.23
- P90.V53
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.V531(10e) (Browse shelf(Opens below)) | 2 | Available | K/2869/0003/22 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.V532(10e) (Browse shelf(Opens below)) | 3 | Available | K/2891/0025/22 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.V53(10e) (Browse shelf(Opens below)) | 1 | Available | K/2055/2055/19 |
Includes index.
Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
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