The practice of public relations. /
The practice of public relations. / Fraser P. Seitel - 13th ed. - Boston, MA: Pearson, 2017. - xxvii, 423 p. : ill. (color) ; 25 cm
Includes index.
Contents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career --
9781292160054 (pbk.) 1292160055 (pbk.)
Public relations--United States.
HM1221.S45
659.20973