The practice of public relations. / Fraser P. Seitel
Material type:
TextPublication details: Boston, MA: Pearson, 2017.Edition: 13th edDescription: xxvii, 423 p. : ill. (color) ; 25 cmISBN: - 9781292160054 (pbk.)
- 1292160055 (pbk.)
- 659.20973
- HM1221.S45
Includes index.
Contents: 1. Evolution: Defining public relations -- The history and growth of public relations -- 2. Preparation/process: Communication -- public opinion -- Management -- Ethics -- The law Research -- 3. The publics: Media -- Social media -- Employee relations -- Community relations -- International consumer relations -- 4. Executive: public relations writing -- integrated marketing communications -- Crisis Management -- Launching a career --
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