Essentials of marketing research. /
Dillon, William R.
Essentials of marketing research. / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - Homewood, IL ; Boston, MA : Irwin, c1993. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing .
"Free instructor's copy ... Not for sale"--P. 4 colophon.
Includes bibliographical references and indexes.
Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.
0256081123
92030863
Marketing research.
HF5415.2.D537
658.8/3
Essentials of marketing research. / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - Homewood, IL ; Boston, MA : Irwin, c1993. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing .
"Free instructor's copy ... Not for sale"--P. 4 colophon.
Includes bibliographical references and indexes.
Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.
0256081123
92030863
Marketing research.
HF5415.2.D537
658.8/3