Essentials of marketing research. / (Record no. 902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01225pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4396644 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920810s1993 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 92030863 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256081123 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.D537 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dillon, William R. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research. / |
| Statement of responsibility, etc. | William R. Dillon, Thomas J. Madden, Neil H. Firtle. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL ; |
| -- | Boston, MA : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 556 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | "Free instructor's copy ... Not for sale"--P. 4 colophon. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madden, Thomas J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Firtle, Neil H. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/05/2012 | HF5415.2.D537 | 2164/12 | 16/05/2012 | 16/05/2012 | Books |