Essentials of marketing research. / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

By:

Dillon, William R

Contributor(s):

Material type:

TextSeries: The Irwin series in marketingPublication details: Homewood, IL ; Boston, MA : Irwin, c1993.Description: xviii, 556 p. : ill. ; 26 cmISBN:

0256081123

Subject(s):

Marketing research

DDC classification:

658.8/3 20

LOC classification:

HF5415.2.D537

Contents:

Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.2.D537 (Browse shelf(Opens below))					Available			2164/12

"Free instructor's copy ... Not for sale"--P. 4 colophon.

Includes bibliographical references and indexes.

Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.

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Essentials of marketing research. / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

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