Essentials of marketing research. /
Zikmund, William G.
Essentials of marketing research. / William G. Zikmund. - Fort Worth, TX : Dryden Press, c1999. - xxii, 422 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits.
0030243564
Marketing research.
HF5415.2.Z537
Essentials of marketing research. / William G. Zikmund. - Fort Worth, TX : Dryden Press, c1999. - xxii, 422 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits.
0030243564
Marketing research.
HF5415.2.Z537