Essentials of marketing research. / (Record no. 932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01018nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4509961 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980708s1999 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030243564 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.Z537 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research. / |
| Statement of responsibility, etc. | William G. Zikmund. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth, TX : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 422 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 21/05/2012 | HF5415.2.Z537 | 2203/12 | 21/05/2012 | 1 | 21/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 21/05/2012 | HF5415.2.Z5371 | 2204/12 | 21/05/2012 | 2 | 21/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 21/05/2012 | HF5415.2.Z5372 | 2205/12 | 21/05/2012 | 3 | 21/05/2012 | Books |