Essentials of marketing research. / William G. Zikmund.
Material type:
TextPublication details: Fort Worth, TX : Dryden Press, c1999.Description: xxii, 422 p. : col. ill. ; 26 cmISBN: - 0030243564
- HF5415.2.Z537
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.Z537 (Browse shelf(Opens below)) | 1 | Available | 2203/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.Z5371 (Browse shelf(Opens below)) | 2 | Available | 2204/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.Z5372 (Browse shelf(Opens below)) | 3 | Available | 2205/12 |
Includes bibliographical references and index.
Contents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits.
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