E-business and e-commerce management :strategy, implementation and practice. / Dave Chaffey.
Material type:
TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: - 9780273719601 (pbk. : alk. paper)
- 0273719602 (pbk. : alk. paper)
- 658.8/72 22
- 651.8
- HF5548.32.C472
- 85.40
- 85.05
- QP 345
- QP 650
- QR 760
- ST 610
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| HF5548.32.C4722 E-business and e-commerce management :strategy, implementation and practice. / | HF5548.32.C4722 E-business and e-commerce management : strategy, implementation, and practice. / | HF5548.32.C4723 E-business and e-commerce management :strategy, implementation and practice. / | HF5548.32.C4724 E-business and e-commerce management :strategy, implementation and practice. / | HF5548.32.E46 E-business : a beginner's guide. / | HF5548.32.E461 E-business : a beginner's guide. / | HF5548.32 .K348 E-Business :roadmap for success. / |
Includes bibliographical references and index.
Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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