Image from Google Jackets

Instructor's manual to accompany the marketing game. / Charlotte H. Mason, William D. Perreault

By: Contributor(s): Material type: TextEdition: 3rd edDescription: xii, 271 p. : illsISBN:
  • 025613989x (manual)
Subject(s): LOC classification:
  • HF5415.135.M39
Contents:
Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library


© Powered by WIUC ICT DIRECTORATE