Communication research methods. / Gerianne Merrigan
Material type:
TextPublication details: New York : Oxford University Press, 2009.Edition: 2nd edDescription: xxiv,354p. : ill. ; 26cmISBN: - 9780195314823
- 0195314824
- 302.2072 22
- P91.3.M46
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P91.3.M46 (Browse shelf(Opens below)) | Available | 8020/447/15 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
| P90.V53 Media of mass communication. / | P90.W618 Communication in our lives. / | P90.W6181 Communication in our lives. / | P91.3.M46 Communication research methods. / | P91.3.W47 Mass media research: an introduction. / | P91.3.W471 Mass media research: an introduction. / | P92.A65 B76 Broadcast journalism in the 21st century. / |
Includes bibliographical references and index
.
Contents: The what and why of communication research: Introduction to the field of communication -- Ethics and research -- Three paradigms of knowing -- Making claims -- What counts as communication data? -- Warrants for research arguments -- The how of communication research: Survey research -- Experimental research -- Content Analysis -- Descriptive statistics and hypothesis testing -- Inferential statistics: Differences and relationships -- Conversation and discourse analysis -- Ethnographic research -- Traditional and interpretive methods of rhetorical criticism -- Critical studies.
There are no comments on this title.