Political marketing: principles and applications. / Jennifer Lees-Marshment.

By:

Lees-Marshment, Jennifer

Material type:

TextPublication details: New York: Routledge, 2009.Description: xix, 294 p. : ill. ; 26 cmISBN:

9780415431286 (hbk.)
041543128X (hbk.)
9780415431293 (pbk.)
0415431298 (pbk.)
9780203875223 (ebook)
0203875222 (ebook)

Subject(s):

DDC classification:

324.7/3 22

LOC classification:

JF2112.C3.L44

Contents:

Contents: The political market and the rise of the political consumer -- What is political marketing? -- Political marketing strategy -- Understanding the market: market intelligence, consultation and participation -- Product development and branding -- Internal marketing; marketing to volunteers and the party -- Marketing communication and campaigns -- Marketing in government: delivering and staying in touch -- Global knowledge transfer -- Political marketing and democracy --

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			JF2112.C3.L44 (Browse shelf(Opens below))				1	Available			K/1617/1617/19
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			JF2112.C3.L441 (Browse shelf(Opens below))				2	Available			K/1618/1618/19

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Includes bibliographical references and index.

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Political marketing: principles and applications. / Jennifer Lees-Marshment.

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