Media programming: strategies and practices. / Susan Tyler Eastman and Douglas A. Ferguson.
Material type:
TextPublication details: Boston: Thomson Wadsworth, 2009.Edition: 8th edDescription: xiii, 466 pISBN: - 9780459503071
- 045950307X
- PN1992.55.E18
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | PN1992.55.E18(8e) (Browse shelf(Opens below)) | Available | K/1992/1992/19 |
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| NK1510.L37(8e) Design basics. / | NC997.L25(5e) Graphic design solutions. / | 302.23 Mass media in a changing world : history, industry, controversy / | PN1992.55.E18(8e) Media programming: strategies and practices. / | PE1408.K13(4e) The confident writer. / | PN4784.I6.A33(2e) Interviewing for journalists. / | HD30.28.C69(5e) Strategic management in action. / |
Includes bibliography and index.
Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming --
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