Principles and practice of marketing. / David Jobber
Material type:
TextPublication details: London; McGraw- Hill 2004.Edition: 4thDescription: xxiv, 942 p.: ill.; 30cmISBN: - 007710708X 9780077107086
- HF5415.J5
Contents:
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J5 (Browse shelf(Opens below)) | 1 | Available | 2145/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J51 (Browse shelf(Opens below)) | 2 | Available | 2146/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J52 (Browse shelf(Opens below)) | 3 | Available | 2162/12 |
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| HF5415.J5 Principles and practice of marketing. / | HF5415.J51 Principles and practice of marketing. / | HF5415.J51 Principles and practice of marketing. / | HF5415.J52 Principles and practice of marketing. / | HF5415.K91 Principles of marketing. / | HF5415.L17 Marketing. / | HF5415.L171 Marketing. / |
Includes index.
Contents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
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