Strategic marketing problems : cases and comments . / Roger A. Kerin, Robet A. Peterson.
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TextPublication details: Upper Saddle River, NJ: Prentice Hall, 2013.Edition: 13th edDescription: xi, 729 p. : ill. ; 28 cmISBN: - 9780132747257
- 0132747251
- HF5415.K47
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.135.K47(13e) (Browse shelf(Opens below)) | 1 | Available | K/3013/0111/23 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.K471(13e) (Browse shelf(Opens below)) | 2 | Available | K/3031/0129/23 |
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Includes index.
Contents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management --
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