Essentials of marketing. / F.O. Boachie-Mensah
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TextPublication details: Accra: Excellent Publishing & Printing; c2009.Description: xi,319 p.: ill.; 22cmISBN: - 9988071936
- 9789988071936
- HF5418.M52
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| HF5418.M521 Essentials of marketing. / | HF5418.M522 Essentials of marketing. / | HF5418.M523 Essentials of marketing. / | HF5418.M524 Essentials of marketing. / | HF5418.M525 Essentials of marketing. / | HF5429.B45 Retail management :a strategic approach. / | HF5429.B451 Retail management :a strategic approach. / |
Includes index
Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.
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