Think public relations. / Dennis L. Wilcox ... [et al.].
Material type:
TextPublication details: Boston : Pearson, 2013.Edition: 2nd edDescription: xvii, 400 p. : col. ill. ; 29 cmISBN: - 9780205857258
- 659.2 23
- HM1221.T55
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.T55(2e) (Browse shelf(Opens below)) | Available | K/3113/0211/23 |
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| HF5823.B43(5e) Ads, fads, and consumer culture: advertising's impact on American character and society. / | HF5718.B66(12e) Business communication today. / | P90.A32(12e) Understanding human communication. / | HM1221.T55(2e) Think public relations. / | HF5718.2.U6.T45(11e) Excellence in business communication. / | LB2369.G53(5e) MLA handbook for writers of research papers. / | PN4888.P6.P37(2e) Inventing reality: the politics of news media. / |
Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education --
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