Discovering mass communication. / Samuel L. Becker.
Material type:
TextPublication details: Glenville, IL : Scot, Forman & Co, 1987.Edition: 2nd edDescription: xvii, 494 p.; ill.: 26cmISBN: - 0673183904
- 001.51
- P90.B34
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B34(2e) (Browse shelf(Opens below)) | Available | K/2930/0028/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| PE1408.T69(2e) The call to write. / | PE1122.F55(5e) Reading for thinking / | HD30.3.O35(3e) Strategic communication in business and the professions. / | P90.B34(2e) Discovering mass communication. / | HD30.3.L86(4e) Communicating in groups and teams : sharing leadership. / | HF5415.13.P38(15e) A preface to marketing management. / | P90.W84(8e) Communication in our lives. / |
Includes index
Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication --
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