Marketing communications : engagements, strategies, and practice. / Chris Fill.

By:

Fill, Chris

Material type:

TextPublication details: New York : Pearson Education Ltd, 2005.Edition: 4th edDescription: xxxvii,911 p.: ill; 26cmISBN:

0273687727 (alk. paper)

Subject(s):

LOC classification:

HF5415.123.F55

Contents:

Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.123.F55 (Browse shelf(Opens below))				1	Available			2272/12
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.123.F551 (Browse shelf(Opens below))				2	Available			2273/12

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Previous	HF5415.123.C58 Intergrated advertising, promotional, and marketing communication. /	HF5415.123.C581 Intergrated advertising, promotional, and marketing communication. /	HF5415.123.F55 Marketing communications : engagements, strategies, and practice. /	HF5415.123.F551 Marketing communications : engagements, strategies, and practice. /	HF5415.123.P45 Foundations of marketing communications: a European perspective /	HF5415.123.P451 Foundations of marketing communications: a European perspective /	HF5415.123.P53 Integrated marketing communications. /	Next

Includes bibliographical references and index.

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Marketing communications : engagements, strategies, and practice. / Chris Fill.

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