International marketing. / Philip R. cateora et al.
Material type:
TextPublication details: New York: McGraw-Hill Education, 2016.Edition: 17th edDescription: xxxvi, 662 p.: ill.; 27 cmISBN: - 9781259253065
- 17th ed.
- HF1416.C375(17e)
Contents:
Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.C.375(17e) (Browse shelf(Opens below)) | 1 | Available | 9377/078/23 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.C.3751(17e) (Browse shelf(Opens below)) | 2 | Available | 9378/079/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF1008.F471(7e) Business: a changing world / | HF1008.F472(7e) Business: a changing world / | HF1416.C.375(17e) International marketing. / | HF1416.C.3751(17e) International marketing. / | HA29.L74(16e) Statistical techniques in business and economics. | HA29.L741(16e) Statistical techniques in business and economics. | HD4901/B67451(7e) Labor economics. / |
Includes glossary, reference and index
Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
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