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International marketing. / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: The McGraw-Hill/Irwin series in marketing

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Irwin McGraw-Hill, c2002

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF1416 .C375 , ...

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Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer, John F. Tanner, Jr. by

Dwyer, F. Robert
Tanner, John F

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (7)Call number: HF5415 .D92 , ...

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Essentials of marketing :a global-managerial approach. / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (8)Call number: HF5415 .M378 , ...

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Marketing research :within a changing information environment. / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by

Hair, Joseph F
Bush, Robert P
Ortinau, David J

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2003

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (4)Call number: HF5415.2.H258, ...

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Basic marketing :a global-managerial approach. / William D. Perreault, Jr., and E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome

Series: McGraw-Hill/Irwin series in marketing

Edition: 14th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, c2002

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (4)Call number: HF5415.13.M369, ...

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Marketing management :a strategic, decision-making approach. / Harper W. Boyd, Jr. ... [et al.]. by

Harper, Boyd W
Walker, Orville C
Mullins, John W
Larreche, Jean-Claude

Series: The McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2002

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.13.B669, ...

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New products management. / Merle Crawford and Anthony Di Benedetto. by

Crawford, C. Merle (Charles Merle)
Di Benedetto, C. Anthony

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF5415.153.C72, ...

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Introduction to e-commerce. / Jeffrey F. Rayport, Bernard J. Jaworski. by

Rayport, Jeffrey F
Jaworski, Bernard J

Series: McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill / Irwin c2004

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5548.32.R393, ...

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Analysis for marketing planning. / Donald R. Lehmann and Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Series: McGraw-Hill/Irwin series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irvin, 2004, c2005

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.13.L395, ...

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10.

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Principles of advertising & IMC. / Tom Duncan. by

Duncan, Tom

Series: The McGraw-Hill/Irwin series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: McGraw-Hill/Irwin, 2005

Other title:

Principles of advertising and IMC

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY (1)Call number: HF5415.13.D84(2e).

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11.

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Essentials of marketing research. / Joseph F. Hair, Jr....[et al.] by

Hair, Joseph F
Hair, Joseph F

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, 2013

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY (1)Call number: HF5415.2.H25(3e).

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