Marketing./
Material type:
TextPublication details: Boston: Cengage learning, 2010.Edition: 15thDescription: xxxi, 605p.: 28cmISBN: - 9780324834260
- HD70.U5.P93(15e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD70.U5 P93(15e) (Browse shelf(Opens below)) | 1 | Available | 9362/063/23 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD70.U5 P931(15e) (Browse shelf(Opens below)) | 2 | Available | 9363/064/23 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD70.U5 P932(15e) (Browse shelf(Opens below)) | 3 | Available | 9364/065/23 |
Includes index, glossary and notes.
Contents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
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