Marketing a service for profit: a practical guide to key service marketing concepts / Greg Clarke
Material type:
TextPublication details: U.S.A.: Kogan Press, 2000.Description: vii, 200 p.: ill 20cmISBN: - 0749419199
- HD9980.5C512
Contents:
Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9980.5C512 (Browse shelf(Opens below)) | 1 | Available | 1713/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9980.5C5121 (Browse shelf(Opens below)) | 2 | Available | 1714/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD9980.5C5122 (Browse shelf(Opens below)) | 3 | Available | 1715/12 |
Includes index.
Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers.
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