The media of mass communication. / John Vivian
Material type:
TextPublication details: Boston: Allyn & Bacon, 2011.Edition: 10th edDescription: xxiv, 480 p .: illISBN: - 9780205693054
- dc22 302.23
- P90.V53
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.V531(10e) (Browse shelf(Opens below)) | 2 | Available | K/2869/0003/22 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.V532(10e) (Browse shelf(Opens below)) | 3 | Available | K/2891/0025/22 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.V53(10e) (Browse shelf(Opens below)) | 1 | Available | K/2055/2055/19 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HT395.S691(2e) Regional development in Ghana: the theory and the reality. / | HF5383.Y38(2e) Resumes that knock 'em dead / | HF5437.AD5r.C48 Sustainability in supply chains. / | P90.V531(10e) The media of mass communication. / | HM1206.B44(4e) Communication: principles for a lifetime. / | T11.B86(4e) Technical communication. / | PN4129.15.J35(6e) Public speaking: concepts and skills for a diverse society. / |
Includes index.
Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
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