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81.

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Marketing management : strategy and action. / Henry, Assael by

Assael, Henry

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Kent Publ., 1985

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.13.AS7.

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82.

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Intergrated advertising, promotional, and marketing communication. / Kenneth E. Clow by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey: Pearson Prentice Hall, 2007

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF5415.123.C58, ...

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83.

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The market driven organization: understanding, attracting, and keeping valuable customers. / George S. Day. by

Day, George S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Free Press, c1999

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.13.D367.

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84.

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Cases in marketing management. / Kenneth L. Bernhardt and Thomas C. Kinnear. by

Bernhardt, Kenneth L, 1944-
Kinnear, Thomas C, 1943-

Series: The Irwin series in marketing

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1997

Online resources:

Publisher description
Table of contents
Contributor biographical information

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.13.B448, ...

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85.

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Marketing management. / Philip Kotler by

Kotler, Philip

Edition: 11th edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: India: Prentice Hall, 2003

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (5)Call number: HF5415.13.K64, ...

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86.

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Marketing management. / Philip Kotler by

Kotler, Philip

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: Prentice Hall, c2003

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.13.K64.

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87.

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Analysis for marketing planning. / Donald R. Lehmann and Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Series: McGraw-Hill/Irwin series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irvin, 2004, c2005

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.13.L395, ...

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88.

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A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr. by

Peter, J. Paul
Donnelly, James H

Series: The Irwin/McGraw-Hill series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2003

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.13.P388, ...

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89.

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Global marketing for the digital age: globalize your business with digital online technology. / Bill Bishop by

Bishop, Bill

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Canada: Haper Business, 1999

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.1265.B57.

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90.

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Public sector marketing. / Tony Proctor. by

Proctor, Tony

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : FT Prentice Hall, 2007

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (6)Call number: JF1525.M37 P76, ...

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91.

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Applications in basic marketing: clippings from the popular business press. / William D. Perreault. by

Perreault, William D
McCarthy, Jerome E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Irwin, 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (9)Call number: HF5410.A67, ...

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92.

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Principles and practice of marketing. / David Jobber by

Jobber, David

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: McGraw- Hill 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.J51.

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93.

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Applications in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy by

Perreault, William D. Jr
McCarthy, Jerome E

Edition: 2002-2003 ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York: McGraw Hill, c2003

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (6)Call number: HF5415.P41, ...

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94.

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Applications in basic marketing: clippings from the popular business press. / William D. Perreault Jr. and E. jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome

Series: 2005-2006 edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, 2005

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (7)Call number: HF5415.P41, ...

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95.

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Creating internet entertainment. / Jeannie Novak, Pete Markiewicz. by

Novak, Jeannie, 1966-
Markiewicz, Peter George, 1956-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley Computer Pub., c1997

Other title:

Creating Internet entertainment, a complete guide for Web developers and entertainment professionals

Online resources:

Table of Contents
Contributor biographical information
Publisher description

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: TK5105.888.N69, ...

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96.

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Smart marketing on a small budget: create the plan, write the copy and develop the designs that deliver sales. / S.J Ross by

Ross, S.J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York: McGraw- Hill, 1999

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HG5415.13.R67.

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97.

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Application in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy by

Perreault, William D. Jr
McCarthy, E. Jerome

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: McGraw Hill, c2001

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.13.P41.

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98.

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International marketing. / Stanley J. Paliwoda by

Paliwoda, Stanley J

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi: Professional Pub. Ltd. c1993

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF1416.P181.

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99.

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International marketing strategy. / Frank Bradley by

Bradley, Frank

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow: Prentice Hall, c2005

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF1416.B72, ...

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100.

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Basic marketing: principles and practice / Tom Cannon by

Cannon, Tom

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York: Cassell Publishers, c1980

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.C11.

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