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Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by

Barabba, Vincent P, 1934-
Zaltman, Gerald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business School Press, c1991

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HD30.23 .B358 .

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Marketing strategy and competitive positioning. / Graham Hooley, John Saunders and Nigel Piercy by

Hooley, Graham
Saunders, John
Piercy, Nigel

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow: Prentice Hall, c2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.127.H66.

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Business marketing: a global perspective / H. Michael Hayes, Per V. Jenster and Nils-Erik Aaby by

Hayes, Michael H
Jenster, V. Per
Aaby, Erik-Nils

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago: Irwin Press, c1996

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HD5415.1263.H33.

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Marketing management for nonprofit organizations. / Adrian, Sargeant. by

Sargeant, Adrian

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2009

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF5415.S275, ...

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Marketing for tourism. / J. Christopher Holloway by

Holloway, J. Christopher

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (4)Call number: G155.A1H647, ...

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Relationship marketing : exploring relational strategies in marketing. / John Egan by

Egan, John

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow : Financial Times Prentice Hall, 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.55.E34, ...

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Services marketing :integrating customer focus across the firm. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin, c2006

Online resources:

Publisher description
Table of contents only
Contributor biographical information

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HD9980.5.Z45, ...

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International marketing. / Philip R. Cateora. by

Cateora, Philip R

Series: The Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, IL : Irwin, c1993

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF1009.5.C35.

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Principles of marketing / Joel R. Evans, Barry Berman. by

Evans, Joel R
Berman, Barry

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewoods Cliffs, NJ : Prentice Hall, c1995

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.E865.

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10.

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Global marketing :a decision-oriented approach. / Svend Hollensen. by

Hollensen, Svend

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF1416 .H65, ...

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11.

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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by

Johansson, Johny K

Series: The Irwin/McGraw-Hill series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, 2000

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (4)Call number: HF1416.J63 , ...

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12.

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International and global marketing :concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by

Meloan, Taylor W
Graham, John L

Series: The Irwin series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago : Irwin, c1995

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF1416 .I54 .

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13.

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Global marketing management. / Warren J. Keegan. by

Keegan, Warren J

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF1416 .K44 , ...

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14.

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Annual editions: marketing. / Richardson, John E. by

Richardson, John E

Edition: 22nd

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: U.S.A.: McGraw- Hill, 2000

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.An642.

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15.

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International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by

Albaum, Gerald S
Duerr, Edwin
Strandskov, Jesper

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow: New York. : Financial Times/Prentice Hall, 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF1416.I8, ...

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16.

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Contemporary marketing : wired. / Louis E. Boone, David L. Kurtz. by

Boone, Louis E
Kurtz, David L
Sandburg, Eric. Discovering your marketing career

Series: The Dryden Press series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c1998

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.B53, ...

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17.

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Contemporary marketing. / Louis E. Boone, David L. Kurtz. by

Boone, Louis E
Kurtz, David L
Sandburg, Eric. Discovering your marketing career

Series: The Dryden Press series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South Western, c2001

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.B53, ...

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18.

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Contemporary marketing. / Louis E. Boone, David L. Kurtz. by

Boone, Louis E
Kurtz, David L
Sandburg, Eric. Discovering your marketing career

Series: The Dryden Press series in marketing

Edition: 2002 ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South Western, c2002

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.B53, ...

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19.

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Marketing. / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel by

Lamb, Charles W
Hair, Joseph F
McDaniel, Carl D
Lamb, Charles W. Principles of marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Canada : Thomson, c1999

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.L17, ...

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20.

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Marketing analysis and decision making:text and cases with spredsheets. / Darral G. Clarke by

Clarke, Darral G

Edition: 2nd. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Boyd & fraser Publishing Company, 1995

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.C55.

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