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21.

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International marketing strategy :analysis, development, and implementation. / Chris Phillips, Isobel Doole, and Robin Lowe. by

Phillips, Chris, 1941-
Doole, Isobel
Lowe, Robin, 1945-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Int. Thomson Business Press, 1994

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (7)Call number: HF1416.P49, ...

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22.

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Internet exercises to accompany marketing. / Michael J Etzel; Bruce J Walker; William J Stanton; Joshua Pincus by

Etzel, Michael J
Stanton William J
Pincus Joshua
Walker Bruce J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, 1997

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (4)Call number: HF5415 Et91, ...

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23.

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Principles and practice of marketing. / David Jobber by

Jobber, David

Edition: 4th

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London; McGraw- Hill 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.J5, ...

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24.

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Introduction to marketing. / John Frain by

Frain, John

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Pitman, 1994

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (6)Call number: HF5415.F84, ...

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25.

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Marketing : principles and practice. / Tom Cannon by

Cannon Tom

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thomson Learning, 2003

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.C16, ...

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26.

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International marketing. / Philip R. Cateora, John L. Graham. by

Cateora, Philip R
Graham, John L

Series: The McGraw-Hill/Irwin series in marketing

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Irwin McGraw-Hill, c2002

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (2)Call number: HF1416 .C375 , ...

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27.

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Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer, John F. Tanner, Jr. by

Dwyer, F. Robert
Tanner, John F

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2006

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (7)Call number: HF5415 .D92 , ...

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28.

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Contemporary marketing. / Louis E Boone; David L Kurtz by

Boone, Louis E
Kurtz David L

Edition: 11th ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson South-Western, 2004

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (5)Call number: HF5415.B63, ...

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29.

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Global marketing strategy. / Susan P. Douglas, C. Samuel Craig. by

Douglas, Susan P
Craig, C. Samuel

Series: McGraw-Hill series in marketing

Edition: International ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, 1995

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF1416.D68.

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30.

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Global marketing. / Michael R. Czinkota, Ilkka A. Ronkainen. by

Czinkota, Michael R
Ronkainen, Ilkka A

Series: The Dryden Press series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth, TX : Dryden Press, 1996

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF1416.C948.

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31.

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The laws of choice: predicting customer behaviour. / Eric Marder, by

Marder, Eric

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto: Free Press, 1997

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.3M33.

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32.

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Essentials of marketing :a global-managerial approach. / William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome (Edmund Jerome)

Series: McGraw-Hill/Irwin series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (8)Call number: HF5415 .M378 , ...

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33.

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Marketing. / Eric N. Berkowitz ... [et al.]. by

Berkowitz, Eric N
Crane, Frederick G
Kerin, Roger A
Rudelis, William
Hartley, Steven W

Series: The Irwin/McGraw-Hill series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Irwin/McGraw-Hill, c2000

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (10)Call number: HF5415 .M34, ...

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34.

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Basic marketing research. / Gilbert A. Churchill, Jr. by

Churchill, Gilbert A

Series: The Dryden Press series in marketing

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c2001

Other title:

Marketing research

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (8)Call number: HF5415.2 .C49, ...

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35.

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Marketing. / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by

Etzel, Michael J
Walker, Bruce J
Stanton, William J

Edition: 13th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : McGraw-Hill, c2004

Online resources:

Table of contents only

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (6)Call number: HF5415 .S745, ...

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36.

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Marketing :best practices. / Michael R. Czinkota ... [et al.]. by

Czinkota, Michael R

Series: The Dryden Press series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth ; Dryden, c2000

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.M34, ...

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37.

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Exploring marketing research. / William G. Zikmund. by

Zikmund, William G

Series: The Dryden Press series in marketing

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, c2000

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (6)Call number: HF5415.2 .Z54 , ...

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38.

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Marketing. / William G. Zikmund, Michael d'Amico. by

Zikmund, William G
D'Amico, Michael

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : South-Western College Pub., c1999

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415 .Z54, ...

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39.

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The fundamentals and practice of marketing. / John Wilmshurst. by

Wilmshurst, John
Institute of Marketing
CAM Foundation

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Boston : Butterworth-Heinmann, 1995

Online resources:

Publisher description

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (1)Call number: HF5415.W5476.

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40.

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Basic marketing. / William G. Zikmund, Michael D'Amico. by

Zikmund, William G
D'Amico, Michael

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Minneapolis/St. Paul : West Pub. Co., c1996

Availability: Items available for loan: WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY (3)Call number: HF5415.Z528, ...

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